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AEO guide

Improve your chances of being cited in AI answers.

AEO stands for answer engine optimization. The goal is to help your content get cited in AI answers, such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.

What helps

  • Clear, direct answers to specific questions.
  • Well-structured content with useful headings.
  • Accurate, factual information that is easy to quote.
  • Content that matches how people actually ask questions.

How to use the AEO tools

  1. Review the AEO checks for your site.
  2. Turn the recommendations into tasks.
  3. Update your content to answer questions clearly.
  4. Re-check to see the changes reflected.
AI answer systems change often and citations are not guaranteed. AEO improves your chances by making your content easier to understand and quote, but no tool can promise a citation.
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