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Local SEO guide

Keep NAP consistent, add LocalBusiness schema, and work citations.

Local SEO helps a business show up for people searching nearby. It focuses on consistent business details and local signals.

What the Local SEO tools cover

  • NAP: keeping your name, address, and phone number consistent everywhere.
  • LocalBusiness schema: structured data that describes your business to search engines.
  • Citations: listings of your business on other sites and directories.
  • A Google Business Profile checklist to help you cover the basics.

Getting started

  1. Confirm your NAP details are correct and identical across the web.
  2. Add LocalBusiness schema to your site.
  3. Work through the Google Business Profile checklist.
  4. Track citations and fix mismatches.
Consistency matters most. Even small differences in your address or phone number across listings can weaken local signals.
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